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08-Jan-2021 19:49

Only in recent years has information about the card appeared on the American Express website -- and they still don’t publicly state what the exact requirements and criteria are to be upgraded from their Platinum Card to the Centurion Card.Using social media influencers to promote your brand can be extremely effective.This same type of mystery buzz was leveraged by American Express years ago when they first introduced their Centurion Card, which was coined the Black Card.There were rumors of a Black Card that allowed its owner to purchase anything, with no spending limit, dating back to the 1980’s.Between retweets and likes, that tweet has generated 3,184 engagements as of this writing.

The card is somewhat of a mystery -- it’s exclusive, which creates curiosity and gets people talking about the burrito brand.Using my estimated (I'm completely guessing here) per burrito cost, that would set Chipotle back

The card is somewhat of a mystery -- it’s exclusive, which creates curiosity and gets people talking about the burrito brand.

Using my estimated (I'm completely guessing here) $5 per burrito cost, that would set Chipotle back $1,825.

Those Twitter engagements would break down to a cost of approximately 57 cents each.

My husband had called in advance to make a reservation at 5pm for all of us.

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The card is somewhat of a mystery -- it’s exclusive, which creates curiosity and gets people talking about the burrito brand.Using my estimated (I'm completely guessing here) $5 per burrito cost, that would set Chipotle back $1,825.Those Twitter engagements would break down to a cost of approximately 57 cents each.My husband had called in advance to make a reservation at 5pm for all of us.

,825.Those Twitter engagements would break down to a cost of approximately 57 cents each.My husband had called in advance to make a reservation at 5pm for all of us.

Part of our party arrived a little early (good thing) only to find that the person…""We took our softball team here for an end of year party and had a great time.Chipotle’s burrito card is something that was introduced to the public through social media.